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BRAND BUILDING
Insights


How to attract more customers with your branding
In this post we explore the use of science and psychology in branding and how it can help you to connect with your audience on an...


How strong is your brand? Take the Brand Strength Quiz
Grab a pen, some paper and draw out this diagram below. Now answer these simple questions, as honestly as possible and give yourself a...


What makes people buy from brands?
3 ways to convert your audience to life long customers. Create a perceived difference Emotionally connect Build reputation Having a good...


What is a secondary logo for in branding?
Imagine you’ve completed a brand identity project with an agency, you’ve received the final files and have started rolling the new brand...
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