BRAND DNA
What is Brand DNA?
Brand DNA is the essence of a brand, we define this with 4 pillars – Purpose, Mission, Values and Vision.
Purpose
The intent of the brand and why it matters to your customers. We define the brand’s role and the purpose it serves for your audience. What impact it makes in their lives and how it will change their lives for the better.
Mission
What are the day-to-day commitments in order to reach the business goals and objectives.
Values
Values are what can influence buying decisions and customer loyalty. It’s how the audience will emotionally resonate with your brand. These originate from the business leadership team and consist of a set of ethics to stand by.
Vision
We help to define what is the bigger picture is for the brand. What the future looks like in the perfect world. How will the brand achieve this and how will it improve lives for those connected to it.
How Defining Brand DNA Can Improve your Business
Brand DNA plays a crucial role in enhancing your business by defining the foundational core. It helps create a strong emotional connection with your target audience, fostering loyalty and trust. By clearly communicating what your brand stands for, you can attract the right customers and differentiate the business in a competitive market. Ultimately, a defined brand DNA leads to consistent messaging and a cohesive brand experience, driving long-term success.
"Gemma has been incredible at really understanding our business and putting together a fantastic public facing image that we can really stand behind. We will definitely shout from the rooftops how great Emotion Brands have been and we look forward to working with them long into the future."
Melanie, Hospitality Events Hire
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What methods do you use to uncover the brand DNA of our business?We use a combination of discovery sessions, research and competitive analysis to identify the fundamental motivations and aspirations driving your business.
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How do we communicate our brand DNA in a way that inspires both employees and customers?Through storytelling, visual identity, and consistent messaging across platforms. Internally, we recommend training and employee engagement initiatives; externally, we can create campaigns that highlight your mission in action.
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How do we craft a compelling vision that motivates long-term growth and innovation?We’ll collaborate with leadership to define a bold yet achievable future state for your business. The vision will focus on where you aim to be in 5–10 years and how it addresses evolving market needs.
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How can we ensure our values connect with modern consumer expectations, such as sustainability or diversity?We’ll conduct market research to identify areas where your values naturally align with consumer priorities. If gaps exist, we’ll recommend authentic ways to evolve your values without compromising credibility.
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How do you approach aligning brand DNA to create a cohesive brand identity?We use tried and tested framework to ensure these elements complement and reinforce one another. This involves collaborative feedback sessions with stakeholders to maintain alignment.
BOOK A CALL
Book a 30 minute call with Gemma to discuss your requirements.