BRAND PERSONA
What is Brand Persona?
Brand persona refers to the human-like personality, characteristics, and attributes that a brand adopts and communicates to connect with its audience. It defines how the brand "acts," "speaks," and "behaves," making it relatable and memorable for customers. A brand persona helps to create an emotional connection with consumers by giving the brand a distinct identity and voice. We use an archetype framework to define brand persona.
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Key Components of a Brand Persona
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Personality Traits
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Tone of Voice
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Behavior
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Values and Beliefs (ties in with Brand DNA)
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Visual Identity (ties in with Brand Identity)
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What are the Benefits of Defining your Brand Persona?
Defining a brand persona provides significant benefits to your business, helping streamline strategies, improve customer engagement, and drive overall brand success.
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Ensures Consistency Across Channels: Consistency builds trust, recognition, and credibility with your audience.​​
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Enhances Customer Connection: Stronger emotional bonds lead to increased loyalty, advocacy, and long-term customer relationships.​
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Differentiates the Brand in the Market: Helps the brand stand out in crowded markets and attracts the right audience.​
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Guides Content Creation and Messaging: Improves the relevance and effectiveness of marketing efforts, leading to higher engagement and conversions.​
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Builds Trust and Credibility: Customers are more likely to believe in and advocate for a brand that feels real and relatable.
"I have had the pleasure of dealing with Emotion Brands over the past 6 months whilst launching a new hotel venture. The team cannot do enough to help you with whatever request you send, always quick to respond with a positive solution."
Gil O'Leary, The Hillbrook Hotel on Google Reviews.
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What methods do you use to uncover the brand DNA of our business?We use a combination of discovery sessions, research and competitive analysis to identify the fundamental motivations and aspirations driving your business.
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How do we communicate our brand DNA in a way that inspires both employees and customers?Through storytelling, visual identity, and consistent messaging across platforms. Internally, we recommend training and employee engagement initiatives; externally, we can create campaigns that highlight your mission in action.
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How do we craft a compelling vision that motivates long-term growth and innovation?We’ll collaborate with leadership to define a bold yet achievable future state for your business. The vision will focus on where you aim to be in 5–10 years and how it addresses evolving market needs.
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How can we ensure our values connect with modern consumer expectations, such as sustainability or diversity?We’ll conduct market research to identify areas where your values naturally align with consumer priorities. If gaps exist, we’ll recommend authentic ways to evolve your values without compromising credibility.
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How do you approach aligning brand DNA to create a cohesive brand identity?We use tried and tested framework to ensure these elements complement and reinforce one another. This involves collaborative feedback sessions with stakeholders to maintain alignment.
BOOK A CALL
Book a 30 minute call with Gemma to discuss your requirements.