WHAT IS
STRATEGIC BRANDING?
Bridging the Gap between Strategy and Design with Strategic Branding
The term ‘Branding’ is often thought of as the visual identity of a business – the logo, graphics and elements of design. But that’s only part of it.
Branding actually goes much deeper than aesthetics. In order to create a successful brand it needs to have a strong core, from which to grow.
When we set out a plan for the development of a brand, it is called ‘Brand Strategy’.
A complete Brand Strategy is made up of 2 parts: Brand Foundations and Brand Expression.
Much like a tree, a brand should have strong foundations at its core, from the very roots through to the branches that bear leaves. The leaves and flowers that grow from the branches are like the Brand Expression – giving the tree/brand its visual character.
Together, these 2 areas form the 5 stages of strategic branding.
The 5 Stages of Strategic Branding
Our Branding process takes you through a 5 stage framework, before we create anything visually we get to know your business really well. From what your customers like, to how your competitors communicate – we research in great detail to get to the core of your business and create the most successful, unique brand that resonates with your audience on a deep level.
These are the 5 stages of Strategic Branding:
Click on a stage above to find out more about our strategic branding framework.
